| (and Custom Systems) We have been designing software for asset tracking, inventory control 
          and wireless warehouse management systems for many years. We have developed 
          numerous custom systems that have worked in a variety of different applications. 
          
 Although this section talks about “custom software”, we 
          should perhaps explain exactly what we mean by the term.
 
 In an ideal world, we would be able to produce one standard application 
          that would satisfy the needs of all clients. But in the real world that 
          we live in today, that is not possible. For well-established applications, 
          such as word processors, the designs from the various manufacturers 
          tend to converge. But our applications are on the leading edge, some 
          say the “bleeding edge”. For many, our application is the 
          first step away from the traditional pencil and clipboard. Apart from 
          the requirement that the replacement system does everything that the 
          old (paper and pencil) system did, there is also the issue of acceptance 
          by the user community. So there a very strong forces which lead our 
          clients to look for a solution which closely matches their existing 
          custom and practices, their standard operating procedures. Which necessarily 
          means a high degree of customisation.
 
 But we know that there is huge risk with custom applications. There 
          is a long lead time. They frequently run late. The final product is 
          often different from the expectations of the client. And there is inevitably 
          a lengthy shakeout process where the various bugs are identified and 
          resolved.
 
 So we have a conflict. Our clients seek the “fitness for purpose” 
          of a customized system combined with the fast delivery, low cost and 
          reliability of an established system.
 
 We have resolved this dilemma by practicing a “third way”. 
          With 900 clients behind us we have developed an extremely robust and 
          powerful system, the "chassis and engine", if you like, that provide 
          functionality more than enough for the vast majority of our clients' 
          needs.
 
 We have developed a flexible "skin" to cover this, a user interface 
          which we can readily adapt to our clients exact needs. As an example, 
          one client with a very large asset management problem, wanted to capture 
          and verify very basic information. There was six pieces of information 
          which were important to them for each asset. They wanted assurance that 
          we could provide them with the system that would effectively handle 
          the six data items. When we delivered our standard system, we pointed 
          out the six fields that would handle the information required. But the 
          client found the screen “too fussy” for their taste. They 
          were planning to recruit a number of individuals to complete the audit, 
          and the was a concerned that with little training and less supervision 
          the extra fields would lead to confusion and scope for error. Once we 
          understood the nature of our clients' concerns it was a very simple 
          (and quick) process for us to modify that user interface, and provide 
          a very clean screen exactly to their requirements.
 
 The key issue here is that the underlying system was totally unchanged. 
          The modifications, although they appeared major and significant to the 
          client, where in fact technically trivial. And because the underlying 
          technology was unchanged we were able to ensure that the system remained 
          robust and reliable.
 
 So to bring this conversation back to the starting point, yes we do 
          provide custom software, but custom software that is tailored to your 
          exact needs, that can be delivered quickly, and which is materially 
          free of bugs. And we can give you this custom solution at the price 
          of standard software.
 
 So if you have a requirement for a system built around barcode or RFID 
          technology and handheld computing, we can give you the best of both 
          worlds. The specialization of a custom system, the price, delivery and 
          reliability of a standard system.
 
 For further information contact Tom Vernon or Doreen Wallace, or send 
          an e-mail to info@SageData.com. 
          We look forward to hearing from you.
 
 For more information about our systems please contact us at 613/225-4404 
          or email us at sage@sage.ca
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